I contributed to the BabyPeek brand and website through UI design, illustration, and visual language. I worked closely with the in-house team and the Cantilever agency to ensure a seamless, cohesive experience.
UI design with Cantilever agency
Illustration and color direction for BabyPeek
Visual language and tone of voice
Uncover user needs and market opportunities through research, using analysis, interviews, personas, and UX mapping to guide smarter product decisions.
Shape products by linking business goals to user needs. I simplify processes and bring teams together so they can move quickly and grow.
From UX/UI systems to illustration and brand identity, I build clear, cohesive digital touch points that boost clarity and engagement.
Create prototypes, test ideas, and polish designs for a clean developer handoff to help teams launch better products with confidence.
User Experience (UX) design has swiftly evolved into a field that extends far beyond visually appealing interfaces and easy navigation. Today's UX specialists strive to create intuitive, engaging, and enduring digital experiences that resonate with users, a priority reflected in the global UX services market, which is expected to reach $54.93 billion by 2032. Businesses that fail to invest in UX risk falling behind in this design-driven economy.
Women hold significant decision-making power for household expenditure, typically taking the role of ‘Chief Health Officer’ of their households. In the U.S., women make 80% of all healthcare spending decisions. Furthermore, women are 75% more likely than men to use digital tools for healthcare. Despite women’s influence over healthcare spending and use of health technology, they continue to be overlooked in design and suffer as a result of this gender data gap.
A few things people usually ask me.
I provide end-to-end product design services, including research, wireframes, UI/UX, prototypes, branding, and visual design. Each project is tailored to meet the client’s needs.
I collaborate closely with stakeholders such as brand designers, UX leads, and developers. I follow an agile, iterative process to integrate feedback, refine designs, and ensure smooth handoffs to development.
Projects start with discovery and user research, then move through wireframing, interactive prototyping, design implementation, and developer handoff. Timelines vary by project scope, but I aim for clarity and efficiency at each stage.
After completion, I hand over all design assets, including mockups, source files, and style guides. I can also provide post-launch support or guidance for future iterations and maintenance.
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